I’m a hands-on creative lead with 20+ years of design experience. I lead by doing: shaping concepts, helping teams deliver great work, and staying hands-on from start to finish.

From agency work to global brands, I design digital experiences across industries. Focused on e-commerce excellence and building products people love. Always grounded in strategy and craft.

I’ve worked with brands like Tesco, B&Q, DHL, ITV, and others. Currently working for Nespresso as Global Lead Product Designer.